At The Essential Face, we understand that you can’t put a price tag on confidence and self-worth. We also understand that almost everyone wants to age with grace. Sometimes, taking the next step in personal care can be intimidating.  That’s why we are committed to ensuring you receive personal care and attention from every staff member with a chair-side manner that’s not rushed or pushy. It’s our goal to make sure you walk out of our office feeling confident and cared for. We know you have lots of options for your aesthetic care in the Columbia, SC area. That’s why we’re holding steadfast to our efforts to make sure your experience at The Essential Face is the best it can possibly be. Whether your goal is simply to begin a skincare routine or to turn back the hands of time, we will offer you a personal touch and a level of expertise you will not find anywhere else. We invite you to look around, explore our gallery and our services, reach out with questions, and follow us on social media. 

We look forward to getting to know you!

Professionals who care, experts who listen.

Beth Williams | APRN, MSN, NP-C
Ryan Baker | APRN, MSN, NP-C
Sara Boyer | Practice Administrator
Caroline McHenry, MA
Ashley Williams, RN, CoolSculpting Elite Specialist.
Jennifer Lloyd | Client liaison
Lyv Martin | Client Liaison
Melissa Branham | Client Liaison
Tina Rikard | Licensed Esthetician
Theo | Grrrr-eeter

Advanced Skincare & Medical Aesthetic Treatments in Columbia, SC

Beth Williams


Beth Williams is the founder, owner and chief practitioner for The Essential Face.  Her roots run deep in the Columbia community and she is delighted to host her debut practice in the neighborhood where she once lived.  Beth is trained as a Family Nurse Practitioner and holds a graduate degree from the University of South Carolina.  She is a certified nurse injector and a trained laser rejuvenation specialist. The last several years of her career have been focused on the field of aesthetic medicine, training with some of the most highly skilled injectors in the country.  She combines this skill, her genuine love for people and an artistic eye to achieve her clients’ aesthetic goals.

Ryan Baker


Ryan Baker graduated from the University of South Carolina in 2012 with a Bachelor of Science degree in Nursing. He worked as a critical care nurse in the medical ICU following graduation. He obtained a graduate degree from the University of Cincinnati in 2015. Ryan worked as a nurse practitioner in cardiology and simultaneously began training to become a certified nurse injector. He has been working in medical aesthetics since 2016 and uses his creative eye, skill and approachable demeanor to help his clients look and feel their best. 

Sara Boyer

Practice Administrator

Sara Boyer is the glue that holds The Essential Face together! With degrees in both public relations and business, as well as a broad experience in surgical technology, Sara was the perfect choice to manage our boutique practice. Sara and Beth have several years of professional collaboration which serves to meet the unique needs of our Columbia clientele. The aesthetic industry is rapidly changing and Sara keeps the practice on the cutting edge of new products and capital equipment. She keeps the practice moving forward with her business acumen. We stand in awe of her organizational abilities and are thrilled that she is an integral part of our team.

Caroline McHenry


Caroline joined The Essential Face in June of 2021 after moving to Columbia from North Carolina. She graduated from the University of South Carolina in 2014 and went on to obtain a master’s degree in medical sciences from the Medical University of South Carolina. As a certified nursing assistant, she realized her passion for direct patient care. She honed these skills working in family medicine, urology, and in hospital settings. Caroline decided to try her hand at working in the world of aesthetics and has found it to be exceedingly fulfilling and loves to see how our services make our patients feel.

Ashley Williams

RN, CoolSculpting Elite Specialist

Ashley Horne Williams is a native to Columbia, SC, and graduate of the University of South Carolina (2006) with a B.S. in Exercise Science and an Associate Degree in Nursing (2012) from Midlands Technical College.  She worked post bachelor’s at South Carolina Heart Center and at Columbia Heart after receiving her nursing license. Ashley and her husband, Matt, have three children, Taylor (12), Rocco (10), and Brewer (7), who keep them busy after school with sports and activities. In their spare time they love any outdoor adventure, cooking and live music.

Jennifer Lloyd

Client liaison

Jennifer has lived in the Columbia area for over 35 years. She attended the University of South Carolina and loves the Gamecocks! She and her husband, Kirk, love to play tennis, travel, and spend time with their two pups, Stella & Louie.




Lyv Martin

Client liaison

Lyv was born and raised in Aiken, SC, and moved to Charleston after college. She and her husband, Chris, relocated to Columbia in 2012 to move his business, tidewater boats. She has two beautiful stepdaughters, Taylor and Allie, and two dogs, Otis and Opie Taylor, who are all very special to her! Lyv and Chris love being outdoors, boating, driving the Polaris, hunting, or overindulging in good Thai food!

Melissa Branham

Client liaison

Melissa was born and raised in Camden, SC, then moved to Lugoff, SC, after meeting her husband, Gene. Melissa and Gene have been married for 6 years and have 3 children. For fun, Melissa and her family enjoy spending time by the pool with family and friends and traveling to watch the Atlanta Braves!



Tina Rikard

Licensed Esthetician

Tina graduated from esthetics international in 2014 and, over the last eight years, has had extensive training in many aesthetic services. She has a passion for aesthetics and loves all her wonderful clients! Tina ensures her clients leave feeling rejuvenated, refreshed, and revitalized! She grew up on Lake Murray, where she met her husband, Rick. They just celebrated 20 years of marriage last May, and have two beautiful children, Clayton and Brandi, as well as two dogs, Winston and Cooper!



Theo joined The Essential Face team in December 2022. His job is simply to make people happy. He’s become the beloved greeter for our clients on Holly Street and the fan favorite on our Instagram. At any moment during the day, you can find Theo napping in the sun, chewing on his favorite toy, or giving enthusiastic kisses to our staff. He uses his best manners at all times. Our clients adore him, and so do we.

*For those that prefer dogs from a distance, Theo politely stays in the back upon request!